Core careers: Rick Petri's path from Hobie to Rip Curl USA

Take a survey and you'll likely find that many executives at surfwear brands started as teens selling board shorts in surf shops.

I talked to a handful of executives to find out how they climbed the career ladder from core store to executive suite, and what they learned along the way. Plus, they shared some tips about how up-and-comers can shape their own careers in the surf industry.

First up: Rick Petri, executive vice president of Costa Mesa-based Rip Curl USA.

Published: May 13, 2013

Take a survey and you’ll likely find that many executives at surfwear brands started as teens selling board shorts in surf shops.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series