Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing.
But the ways - and places - that they're spending money to build that buzz are changing rapidly. Many remain committed to the magazines that helped build their brands, but they are adding more online spending and social networking to the mix, by the day.
And the tough economy is forcing them to think different and, in many cases, cut back.
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing.
THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.
If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
Posted in: Executive Edition
Tagged with: Doug Palladini, Executive Edition, marketing, Skate, spending, Surf, Vans
