Overall March same-store sales were still down and were negatively impacted by Easter shifting into April. However, the good news is sales have not gotten worse.
Here’s a summary of same-store sales results for industry customers and a few competitors. PacSun stopped reporting same-store sales in February.
Zumiez
Same-store sales: down 17.9 percent
Week 1: down 17.7 percent
Week 2: down 18.4 percent
Week 3: down 21.1 percent
Week 4: down 19.3 percent
Week 5: down 12.2 percent
Strong category: Footwear
Weak categories: men’s, junior’s and boys’ apparel, accessories and hardgoods.
Regions: Stores west of Texas comped down in the negative 20 percent range.
The Buckle
Same-stores sales: up 14.7 percent
Total guys sales: up 10.5 percent
Strong categories: denim, knit shirts, active apparel
Price points: up 8 percent
Total girls sales: up 30.5 percent
Strong categories: denim, knit tops, active apparel, footwear, accessories.
Price points: up 6.5 percent
Guys and women’s accessories: up 19.5 percent
Footwear: up 17 percent
Hot Topic
Total same-store sales: up 7.1 percent
Hot Topic same-store sales: up 10.6 percent, boosted by sales of “Twilight” DVD
Torrid same-store sales: down 5.9 percent
American Apparel
Same-stores sales: down 11 percent, the second tough month in a row for American Apparel. The company was also up against a difficult comparison of a 29 percent increase in same-store sales last March.
Macy’s
Same-store sales: down 9.2 percent
Nordstrom
Same-store sales: down 13.5 percent
Strong categories: cosmetics and junior apparel
Strong regions: South, Midwest, Mid-Atlantic
Abercrombie & Fitch
Total same-store sales: down 34 percent
Hollister same-store sales: down 35 percent
Abercrombie & Fitch stores: down 32 percent
Abercrombie: down 37 percent
Ruehl: down 39 percent
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