New Reef President on changes at Reef, his plan for the brand and new opportunities

I spent a couple of hours with new Reef President Jim Gerson at Reef's Carlsbad headquarters this week. We spoke about Reef's turnaround plan, distinguishing Reef from competitors, how spring orders are shaping up, moving to a more robust production calendar, where he sees growth opportunities for the brand and last but not least, Miss Reef.

Published: May 13, 2013

I spent a couple of hours with new Reef President Jim Gerson at Reef’s Carlsbad headquarters this week. We spoke about Reef’s turnaround plan, distinguishing Reef from competitors, how spring orders are shaping up, moving to a more robust production calendar, where he sees growth opportunities for the brand and last but not least, Miss Reef.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series