This week, we take a closer look at the Canadian action sports market, an important territory for action sports brands.
Today, we talk to the CEO of the largest action sports retailer in Canada, Sam Baio of West 49. West 49 operates 131 stores. Most are mall based and sell skate, surf and snow apparel, skate and snow hardgoods, shoes and accessories.
Sam has several messages he wants to send to American action sports brands, and he doesn't pull any punches.
This week, we take a closer look at the Canadian action sports market, an important territory for action sports brands.
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