Mervin CEO on sales, copy cats and reorders

The recession may have beaten down snowboard sales last year, but not at Mervin Manufacturing. The company, owned by Quiksilver, recorded booming busines with the success of its "Banana contour" rocker snowboards and gained significant market share.

As part of our snow series this week, Mervin Co-Founder and CEO Mike Olson tells us how much sales increased for Mervin's snowboard brands last year, how other brands are trying to jump on the band wagon, how reorders are going this season, and the company's plans for the Olympics.

Published: May 13, 2013administrator

Mervin Manufacturing Co-Founder Mike Olson. Photo: Dina Olson.

The recession may have beaten down snowboard sales last year, but not at Mervin Manufacturing. The company, owned by Quiksilver, recorded booming busines with the success of its “Banana contour” rocker snowboards and gained significant market share.

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Posted in: Executive Edition

Tagged with: Mervin, Mike Olson, snow series