Capturing the Costa Rica market

Shelby Stanger is working in Costa Rica for a few months. She examines the market, talks to distributors and visits stores to give us an on-the-ground report.
Published: May 13, 2013

I have been reporting in Costa Rica over the past few months and got a chance to visit the main mall in San Jose, and some retail shops by the beaches to check out what the surf/skate market is like in what is arguably the most influential Central American country for action sports retail.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series