Rusty and PacSun partner to offer exclusive Wired Series styles with HB3 Technology™ featuring Green Day album artwork, limited-edition giveaways and VIP grand prize
Press Release
Irvine, Calif. (June 25, 2010) — As the Rusty Wired Series hooded apparel collection hits stores this month, excitement is also building for the upcoming release of Rusty’s Wired Series capsule collection with legendary award-winning rock band, Green Day. Fully equipped with HB3-powered, machine-washable headphones in the drawcords and a music player jack in the pocket, Rusty’s Wired Series Green Day Collection includes two men’s and one women’s style, with original artwork from the group’s classic albums.
The Green Day Collection will be available at PacSun stores nationwide starting July 17th, celebrating Rusty’s Wired Series Listening Tour and Green Day’s highly successful Tony Award-winning Broadway musical “American Idiot,” based on the band’s 2004 album of the same name. As part of the launch, PacSun and Rusty will be hosting numerous summer promotions.
Fans will have the opportunity to win their own Wired Series gear and a Grand Prize, which will include two VIP tickets to Green Day’s August 31st concert in Los Angeles, airfare and hotel accommodations, a Rusty surfboard signed by the band, a Green Day Collection Wired Series fleece, and more. Participants can enter online at rusty.com, pacsun.com, greenday.com or affiliated Facebook pages.
Rusty and PacSun scavenger hunts on Facebook will have fans curious for clues to win more Wired Series prizes. Starting in July, both brands will conceal Web banners on their sites, and the first person to uncover the banner’s secret code will win a prize.
On page 2: The MTV connection
Green Day fans will also have the opportunity to play MTV Games’ all-new, recently released Green Day: Rock Band game and compete against others to win Wired Series and other Rusty products during Rusty’s Wired Series Listening Tour, currently visiting concerts and events in Southern California, now through August 8th.
“This is going to be a memorable summer for Rusty and Green Day fans,” said Charlie Setzler, President of Rusty North America.
“We’re excited to launch our Green Day Wired Series collection with such a great retail partner as PacSun and look forward to hitting the road all summer long.”
“As part of our continued focus to give the PacSun customer access to the most exciting lifestyle and music collaborations, the Rusty Wired Series will be a fun part of the summer program,” added PacSun’s Robert Cameron, Senior VP of Marketing.
Rusty’s Wired Series collection is available at select surf shops and specialty stores nationwide starting this month, with retail prices ranging from $49.50 to $74.50. The Green Day Collection at PacSun starts at $59.50.
For more details on the Rusty Wired Series and Listening Tour, check out https://www.rusty.com/wiredseries/.
About Rusty
Founded in 1985 by iconic surfboard shaper, Rusty Preisendorfer, Rusty is a brand with its roots firmly planted in the pursuit of the surfing lifestyle. Known worldwide for its top-quality, progressive product and distinct R-dot logo, Rusty features an apparel mix for men and women that includes boardshorts, hoodies, tees, knits, dresses and accessories.
Inspired by surf, art, music and design, Rusty is sold by leading youth sportswear retailers and core surf shops worldwide. La Jolla Group, Inc., the world’s premier apparel licensing company, holds the license for Rusty North America and is based in Irvine, CA. For more information, visit www.rusty.com.
About HB3 Technology™
From innovative creator and manufacturer Jerry Leigh Apparel, HB3 Technology™ is a patent pending technology that features built-in machine-washable headphones integrated into the drawstrings of hooded apparel. An all-in-one solution that keeps you warm as it keeps you plugged in, HB3 Technology™ delivers everything you need right in your jacket — from high-quality ear buds on the ends of the drawstrings, to a front pocket with an input jack for your iPod or cell phone. For more info, visit www.hb3technology.com.
About PacSun
PacSun is a leading lifestyle specialty retailer rooted in action sports and the youth culture of California. The store caters to young men and women between the ages of 16- 21 and sells casual apparel with a limited selection of accessories and footwear. As of January 30, 2010, the Company operated 894 stores in 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
