Real Retail: Stand Up Paddle Co.

SUP Co. in Laguna Beach takes an upscale approach to the SUP craze, including an intriguing mix of brands and impressive private label program. Industry vets are involved.
Published: May 13, 2013

With the rapid growth of standup paddling, SUP focused retail stores are starting to pop up along the coast. In Orange County alone, there are approximately six new retail spaces dedicated to the sport.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series