How New Balance approaches skate and snow markets

An interview with New Balance's Jeremy Davis about how the iconic running shoe brand is approaching the action sports market and some important retailers it is working with.
Published: May 13, 2013

New Balance had a big showing at the Agenda show in Huntington Beach. I wanted to see if the running shoe company was strategically trying to brand itself in action sports.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series