SUP update: Quik Waterman, Honolua, other brands plans

The Battle of the Paddle illustrated the huge potential of the SUP market. We get updates from Quiksilver Waterman, Honolua, other brands about plans for that segment.
Published: May 13, 2013

At this past weekend’s third annual Rainbow Sandals Battle of the Paddle in Dana Point, Calif., it was evident that standup paddling is continuing to explode.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series