Rainbow owner on quality, not chasing business

Jay "Sparky" Longely shares his fresh approach to business that has kept Rainbow going strong since 1974. Plus, why Rainbow is heavily involved with the SUP market.
Published: May 13, 2013

Jay “Sparky” Longely shares his fresh approach to business that has kept Rainbow going strong since 1974. Plus, why Rainbow is heavily involved with the SUP market, and how the economy has impacted business.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series