PPR's big plans for Volcom

PPR executives detail why they bought Volcom, how they will merge and grow the brand, including into new product categories, plans for retail, the snowboard market, much more.
Published: May 13, 2013

PPR executives provided lots of good insights into why they bought Volcom and their plans for the brand during a conference call with analysts this morning, including plans for retail, sourcing, new product categories and much more.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series