O'Neill targets Lululemon crowd with new 365 line

O'Neill debuted a comprehensive activewear line at OR. One buyer tried to write an order in the bathroom after seeing yoga pants on O'Neill staff. We have lots of details.
Published: May 13, 2013

O’Neill just launched a new activewear line in the U.S., O’Neill 365, that targets women 25 to 35 years old.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series