Curl owner ramps up customization to drive sales

Curl ramped up customization by hiring a team of artists to paint Toms shoes every day during busy times. How it works, the impact on business, and other hot brands at Curl.
Published: May 13, 2013

I had lunch at Surf Expo with Sammy Duvall, the owner of the high-volume Curl by Sammy Duvall store at Downtown Disney in Orlando.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series