Ocean Minded taps into Crocs

We talk to the new Ocean Minded GM about the brand's new product strategy, how the brand is embracing Crocs technologies and materials, and how the brand plans to grow.
Published: May 13, 2013

At Surf Expo, I caught up with Ocean Minded’s new General Manager Steve Workman and Marketing Director Bob Tanner.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series