Press Release:
FRIDAY 2rd MARCH 2012: Australia’s Surf Retailers Federation announced the nominee lists for the 2012 Australian Surf Industry Awards today. The nominee line up is a real who’s who of Surf Industry Brands, Products and Retailers with the awards set to be hotly contested as voting begins.
Winners will be announced at the Gala Awards Presentation night to be held Wednesday 28th March at Sydney’s Novotel Manly Pacific.
BRAND & PRODUCT CATEGORIES AWARD NOMINEES
Mens Brand of the Year
Billabong
Brixton
Dragon
Hurley
O’Neill
Quiksilver
Rusty
Oakley
Rip Curl
Volcom
Ladies Brand of the Year
Hurley
O’Neill
Rhythm Girls
Roxy
Rusty
Rip Curl
Volcom
Footwear Brand of the Year
DC SHOES
Etnies
Havaianas
Kustom Footwear
Reef
Sanuk
Vans
Mens Marketing Campaign of the Year
Billabong – Life’s Better in Boardshorts
Electric Visual – Loveless Campaign
FCS – Take your surfing to new places
Hurley – Phantom True Innovation
JS Industries – Pier Pony
Quiksilver – KE11Y
Reef – Icons Of Aloha Campaign
RipCurl – Mirage Boardshorts
Rusty – Bali Single Life
Sanuk – Cut and Paste Campaign
Volcom – Volcom Brand Jeans
Ladies Marketing Campaign of the Year
ROXY – Home is Where the Heart is
Hurley – Phantom Beachrider Boardshort
O’Neill – One Way Run Way
Rip Curl – My Bikini
Rusty – Rusty with Anja Konstantantinova
Billabong Girls – Bikini Lover’s Guide to Summer
Online Channel Brand of the Year – Judged
Oakley
Quiksilver
Global Surf Industries
Hurley
Rusty
Boardshort of the Year
Hurley – Phantom 4D Boardshort
O’Neill – Hyperfreak Boardshort
Quiksilver – Dane Reynolds’ signature Cypher Brigg Boardshort
Quiksilver – Kelly Slater’s Cypher Alpha Boardshort
Quiksilver – Xplosive Boardshort
Rip Curl – The Mick Fanning Mirage Sonar Boardshort
Rusty – Vitamin Sea Boardshort
Billabong – Parko Flux Boardshort
Billabong – PX1 Boardshort
Billabong – PX Gravity Boardshort
Wetsuit of the Year
Billabong – Solution Xero 3mm Chest Zip steamer
Matuse Wetsuits – Matuse Hoplite Steamer
O’Neill – Pyrofreak CZ 3×2 Steamer
Quiksilver – 3/2 Cypher FuseFlex Steamer
Quiksilver – 3/2 Syncro GBS Back Zip steamer
Rip Curl – E Bomb Pro CZ Steamer
Roxy – Syncro GBS BZ sSteamer
West Surfing Products – Lotus LS Steamer
XCEL – Infiniti Drylock 3×2 Steamer
Surfboard of the Year
Channel Islands Surfboards by AL Merrick – Fred Rubble
DHD – Project 15
Firewire – The Hellfire
Firewire – Sweet Potato
Global Surf Industries – 7S Super Fish
JS Industries – Revolution
Quiksilver – Christian Bradley M8
Quiksilver – Warner Fly Fish
Quiksilver – Warner MXM
Quiksilver – Warner MXN
Rusty – The Bali Single
Rusty – The Magic Door
Surfing Product of the Year
Dakine – Bruce Irons Signature Dakine Tailpad
Famous Waxes and Accessories – The Hampton Chris Friend Pro Model
FCS – H3 Fin
Hurley – Phantom 4D Boardshort
Quiksilver – Cypher PS+
Quiksilver – Xplosive Boardshort
Rip Curl – F-Light travel series
Go Pro – Go Pro HD Camera
Sunglass style of the Year
Dragon – The Owen Jam
Dragon – The Fame
Electric Visual – Knoxville
Oakley – Batwolf
Oakley – Holbrook
Quiksilver – Akka Dakka
Quiksilver – Ferris
RAEN Optics – The Lenox
ROXY – Satisfaction
Spy – Flynn
Von Zipper – The Decco
Product Innovation – Judged
Ocean & Earth
Go Pro
Global Surf Industries
Hurley
Quiksilver
Rusty
