Press Release:
WEST 49 LRN2SK8 TOUR PRESENTED BY DISNEY XD is back this summer bigger and better than ever.
Learn to skateboard for FREE this summer.
BURLINGTON, ON March 28, 2012: Following last year’s huge success West 49 has big plans to continue being part of that first skateboarding experience for Canadian kids and is pleased to announce West 49 LRN2SK8 Tour presented by Disney XD for its second tour.
Over the past 15 years West 49 has been one of the biggest supporters of Canadian skateboarding and has sold many kids their first “deck”. West 49 wants to go beyond selling skate gear to kids by creating an environment where kids can experience skateboarding and get physically active this summer.
Starting this June (2012) and running through to Labour Day The West 49 LRN2SK8 Tour presented by Disney XD will be making 40 stops at West 49 locations across Canada (mall parking lots and nearby community centres) offering an amazing program targeting beginner skaters age 5 and up.
The LRN2SK8 program will provide participants with a full West 49 skateboard experience offering kids a chance to really experience skateboarding in a fully enclosed mobile skatepark that includes a street course and Element drop spot obstacles.
This program is a great sponsorship opportunity for a wide range of companies – not only does the branded mobile skatepark travelling across the country create brand awareness but as part of the sponsorship program sampling opportunities are available both through LRN2SK8 locations and at the over seventy West 49 stores nationally.
“We are thrilled to be returning with this program for a second year – bigger and better than ever,” according to Cindy Mielke, Director, Marketing West 49 Inc.
“The response to last year’s program was exceptional and many of our stops were filled weeks before arriving. So much so that we have added more stops to the tour this summer and added an additional session to each stop. Supporting and investing in kids in their local communities is extremely important to West 49 and we are very fortunate to have the support of such great sponsors like Disney XD, to make this program possible.”
Managed by eventSing promotions inc. which has more than a decade experience in packaging and producing national action sports events, this program is designed to help youth develop their confidence and skateboard skills and will provide participants with a legitimate skateboard experience in a supervised and safe area.
From prize give-aways, sampling opportunities and a mobile skate park set up with all the equipment necessary to develop an individual’s skateboarding abilities, the LRN2SK8 program* will be a great opportunity for kids across Canada to really have a true skateboarding experience with access to course components like rails, ledges, ramps and flat bars.
The program will include the following elements: mock-classroom lessons where trick description and the history of skateboarding will be reviewed, Build-a-Board Workshop learning how to install bearings and apply grip tape and small group lessons aiding in individual progression execution and analysis will be taught with skate-educated seasoned riders providing the lessons.
The classes will end with a graduation ceremony and each skateboarder will receive a certificate for participating and completing the program.
This program is free to kids aged 5 + across Canada and you can register online starting June 1st, 2012.
About West 49
With 70 + stores across Canada, West 49 serves up gear from the most trusted and popular action sports brands for men, women and boys. West 49 Inc. is owned by Billabong International Limited who shares are publicly listed on the Australian Securities Exchange. Visit us at West 49.
About Disney XD
Disney XD is an advertising-supported digital specialty network and multiplatform brand offering a compelling mix of high definition live action and animated programming to homes across Canada. Disney XD features series, movies and short form content that focus on comedy, discovery, sports, accomplishment and adventure. Disney XD programming is also available through dedicated on demand and broadband services. Disney XD is a member of Astral Television Networks. Visit us at DisneyXD.
*Helmets are mandatory. Helmets and skateboards will be available for use during the programs.
