Press Release:
BIG CHANGES COME WITH THE RELASE OF THE 2012 ARBOR
SKATEBOARD COLLECTION
Venice, CA – April 10, 2012 – The Arbor Collective is proud to present its new 2012 skateboard line. Coming off a year of record sales, one would think the company would have left well enough alone but this is not the case.
The design crew, in collaboration with Arbor’s expanded skateboard team, completely overhauled the collection.
“We invested the success the brand has enjoyed over the years into a progressive, highly versatile, more cutting-edge offering that reflects today’s rapidly evolving skateboard market,” said Bob Carlson, Arbor’s President.
Every model in the new line embodies, to one degree or another, this massive design effort. Twelve older models were dropped; eleven new shapes have been introduced; ten shapes have been redesigned or expanded; a host of new technologies have been added; and a range of new artists have been introduced.
The end result, is one of the best new skateboard offerings on the market. Arbor customers can look for broader collaborations between the team and veteran Arbor Collective artists; a continued commitment to sustainable materials; and redoubled customer service and support effort.
“We are pumped about this new collection,” says Arbor Skateboards Marketing Director, Brad Farmer. “We nailed it. The new offering is another important step forward for the brand. Whether you want to cruise the boardwalk, freeride your local hills, push through the city, crossover to street or park, or explore the limits of the downhill riding, we have the skateboard for you.”
Presented in two collections, Roots and Icon, the line has something every rider. Among the highlights this year are the new Shakedown Series of double kick hybrid shapes, a greatly expanded downhill lineup featuring the new Prodigy and Cypher and smaller version of the Vugenhausen, a new composite style double kick, drop trough freestyle series called the Catalyst, and the Zeppelin featuring Gullwing Sidewinder trucks.
2012 Arbor Skateboards Highlights
Check out the complete new line here!
Get Elevated Video Series: A Team Trip Sierra Nevada Mountains
James Kelly’s Weapon of Choice The Vugenhausen Now In Two Sizes
Three New Shakedown Series Hybrid Skateboards Influenced by Kody Noble
Whiskey Street Decks Featuring Four Artworks From Sylvia Ji
Surf Inspired Fish and Rally Cork Top Skates with Art by Randy Naborikawa
The New Catalyst Freestyle Deck
The New Zeppelin Skateboard with Gullwing Sidewinder Trucks
The Bamboo Series with Artwork by Nanami Cowdroy
A Revamped Downhill Offering Featuring the New Prodigy & Cypher
About The Arbor Collective
An expanding cooperative of athletes, designers, artists and friends, whose shared mission is bringing together forward thinking design, progressive technology and thought provoking art with the most sustainable production solutions available. For those of us who snowboard, skate, surf or simply thrive on getting outside, protecting the planet is about the environments we use everyday. To that end, the Arbor Collective continues building on a 17-year legacy of supporting the experience with the most environmentally responsible, next-level product possible.
