Vans takes on athletic players in action sports with LXVI

The strategy behind LXVI - why Vans chose an athletic chain for launch - why LXVI is different - why Vans thinks LXVI could be important for the industry's future.
Published: May 13, 2013

Vans is launching a major new footwear line to compete with the athletic companies that have entered the action sports space and to address the meshing of the mainstream world and the industry.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series