DC President to Hurley

DC Shoes Americas President Anton Nistl is headed to Hurley to take the role of GM North America.

Anton has been president of DC since 2009.

Prior to joining DC and Quiksilver, Anton was Senior Vice President of Sales at Vida Shoes International, a licensee of footwear brands including Baby Phat, Phat Farm, Pastry, Run Athletics, J-41, Esprit, Osh Kosh and Carters Kids. He previously held positions with Adidas, Fossil and Saucony, according to a Quiksilver press release at the time Anton was hired.

Hurley has gone through several executive changes of late, and currently founder Bob Hurley is CEO and Roger Wyett, formerly CEO of Hurley, is in charge of Nike Affiliates.

DC is in the midst of an aggressive, five-year growth plan that includes doubling the size of DC to about $1 billion in annual revenue. DC has been a major growth vehicle for parent company, Quiksilver.

I hope to have more to come on this story.