Photos from Surf Expo

Surf Expo got underway Thursday with a wide range of exhibitor and special events, and many industry executives and retailers were on hand in Orlando.

Tonight, Sanuk sponsors the Surf Expo Industry Party at Disney’s Typhoon Lagoon Water Park, where SIMA will hold the Stokes Me Surf Contest to raise money for the SIMA Humanitarian Fund.

Above are some photos from the show floor on Thursday. I head back to Surf Expo today, and we will have more photos and lots of brand updates in coming days.