Adidas Action Sports VP on move into snow, skate strategy, what's next

We find out about Adidas's strategy for action sports, its plans for snow, investments it is making in the category, and what's next for the brand in this world.
Published: May 13, 2013

The Adidas brand is making a bigger push in action sports. The company launched a new snowboarding program this year, and has been increasing its door count in skateboarding as well as its commitment to the two sports.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series