How Pura Vida grew to 2,500 stores in 2 years

We talk to Pura Vida's founders about how they grew into a multimillion dollar business whose products are carried in stores ranging from PacSun to Nordstrom to Fred Segal.
Published: May 13, 2013

Editor’s note: See photos of Pura Vida’s product and operations above in our slide show.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series