Press release:
IMG Media, a division of IMG Worldwide, the sports, fashion and media company, has agreed a deal to distribute the rights to the premier skateboarding series, BOWL-A-RAMA.
The BOWL-A-RAMA series, which is staged and produced by Frontside Events, is the largest concrete skateboarding series in the world, held annually in Australia, New Zealand and, for the first time last year, the USA.
The new deal will see IMG develop and enhance the international distribution of the series across all media platforms, including live broadcasts, highlights shows and digital footage, thereby showcasing the event to both new and existing fans.
The 2013 series gets underway in Wellington, New Zealand, on 13 February, with the series then moving on to Sydney’s Bondi Beach just under a week later on 19 February, with the world’s best skateboarders coming together to battle it out for both titles.
Adam Kelly, Head of Business Development, Senior Vice President, IMG Media, said: “We are very pleased to be working with Frontside on the BOWL-A-RAMA series. It is further evidence of our ongoing commitment to action sports and we hope to not only raise the profile of the event itself but also the sport of skateboarding in the process.”
Chad Ford, Frontside Events Director, said: “We’re so stoked to have this deal with IMG Media, BOWL-A-RAMA is the biggest professional concrete series in the World and has the best international skateboarders travel to the events. It only makes sense to partner with IMG to grow the media platform of this series.”
About IMG
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in more than 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, China, Brazil and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter and Facebook.
About BOWL-A-RAMA™
The best skaters in the world, competing in the finest bowls in the world, set against the most iconic places in the world. This is BOWL-A-RAMA.Legendary riders compete for the biggest prize money in the history of the event, alongside a week-long festival including art shows, video premieres, live music performances, giveaways and more.
Vans BOWL-A-RAMA WELLINGTON – WAITANGI SKATEPARK, WELLINGTON NZ
13 –-17 FEB 2013 (Competition Saturday Feb 16, 2013)
Vans BOWL-A-RAMA BONDI – BONDI BEACH SKATEPARK, BONDI AUSTRALIA
19 –- 24 FEB 2013 (Competition Saturday Feb 23, 2013)
WEBSITE: https://www.bowlarama.com.au
FACEBOOK: https://www.facebook.com/officialBOWLARAMA
TWITTER: https://twitter.com/BOWL_A_RAMA
INSTAGRAM: @bowl_a_rama
About FRONTSIDE EVENTS
Frontside Events are the instigators. We’re the ones to blame. When your voice is hoarse from cheering. When you’ve had to sleep it off and missed your meeting. Frontside Events develops, stages and produces those events. For the last seven years Frontside Events have been bringing you BOWL-A-RAMA, the premiere skating series in the Southern Hemisphere. You want in? We’re happy to help. Thank us later. https://frontsideevents.com/ Follow us on Facebook – https://www.facebook.com/frontsideevents
