Press release:
Huntington Beach, CA – February 15, 2013 –Virus Action Sport Performance announced today that they have signed Davi Millsaps to the VIRUS team for the 2013 AMA Supercross and AMA Motocross season.
Millsaps, a highly regarded professional supercross and motocross racer, will help facilitate the development and design of VIRUS performance apparel, used specifically for his sport. The primary goal for this partnership is to create top-notch apparel for all of his training and competition needs — ultimately leading to the success of all athletes in this sport.
“Davi has a long and varied reputation within the industry and we felt his expertise would be a great benefit as we hone our products for supercross and motocross athletes,” said Sten Rasmussen, Brand Manager for VIRUS. “We have already begun collaborating with Davi on many pieces and are excited to keep the momentum going and develop even more new products.”
Throughout the past year, VIRUS has had the great opportunity to work one-on-one with Millsaps to design select products for his personal training needs. “He has been instrumental with the creation of some of our top products, especially the StayCool Tech Pant that he currently wears under his riding gear,” stated Rasmussen.
Rasmussen also says he is looking forward to working alongside Millsaps since he brings a great amount of experience and truly understands the advantages of using technical first layers. With his partnership, VIRUS will continue to create products that cater to the motocross athlete’s needs to be a complete rider, including select signature pieces that will help him with all of his training, racing, and recovery needs.
Millsaps credits his recent success to being healthy during the off-season, a great new team and bike, as well as a fine tuned training program.
“Over the course of last year I was able to work with the team at VIRUS to develop products that helped me with my training and racing program,” explained Millsaps. “I am really excited to continue working with VIRUS to develop a signature line of products that can be used for bicycle training and racing. My hope is that we can help every day riders become the best they can be in their sport.”
For more information about VIRUS | Action Sport Performance and the newest products, visit www.VirusIntl.com
