Dragon CEO on integrating with Marchon, new plans

Will Howard on what’s changed since Dragon joined the Marchon team, what is new for next year, how last year’s tough winter impacted sales, sunglass and optical plans, more.
Published: May 13, 2013

2012 was a big year for Dragon. The brand saw success with its APX and APXs goggles and was acquired by large eyewear company Marchon.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series