A New Concession Retail Model Emerges

The General Store in Newport Beach is testing a model where brands rent space and control the inventory. L*Space, Roark and Spiritual Gangster are some of the brands participating.
Published: October 28, 2019

A new kind of retail concept has opened at Fashion Island in Newport Beach with a playbook that has intrigued industry insiders for years: the concession model.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series