During the month of April, Pura Vida Bracelets will donate $1 to Feeding America for every US order placed on their website. Feeding America is the nation’s largest organization dedicated to fighting domestic hunger through a national network of food banks. Every dollar donated helps secure and distribute at least 10 meals to families in need through the Feeding America network of food banks. Pura Vida’s goal is to raise and donate $100,000 which would provide 1 million meals.
In addition to supporting Feeding America, Pura Vida has launched a digital campaign, #PVGoesLive , for the first 10 days of April. Each morning at 10 a.m., Pura Vida influencers will be sharing live videos with the brand’s 1.9M Instagram followers, providing wellness tips, DIY crafts, and interactive activities, bringing a bit of joy to their community while isolated at home.
Pura Vida will also be donating several hundred bracelets to the doctors and nurses in their local San Diego hospitals next week.
Pura Vida Bracelets Charity Program:
Since launching Pura Vida in 2010, co-founders Griffin Thall and Paul Goodman have remained dedicated to giving back. The brand currently provides sustainable jobs to over 800 artisans worldwide, and they’ve donated over $2.2 million to various charity partners, supporting environmental causes, animal conservation, humanitarian causes, and more.
Pura Vida is also proud to use their platform to provide support for disaster relief whenever possible. Their Hurricane Dorian Relief Bracelet, Amazon Rainforest Fire Relief Bracelet, and Australian Fire Relief all sold out in under 24 hours donating upwards of $20,000 to each cause.
