How Mike West and 686 Outerwear are Adjusting to the Crisis

We asked the owner of 686 how the company is handling staffing issues, what they are seeing from retailer orders, and how he thinks the snow season will unfold for the upcoming winter.
Published: May 20, 2020

To get another perspective on the snow industry, we reached out to Mike West, owner of the 686 outerwear brand, to see how the company is adjusting its business to weather the coronavirus storm.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series