Today, iconic Military Heritage brand Alpha Industries is proud to announce the release of its Spring/Summer 2021 campaign, “Property Of.” To coincide with the campaign, the brand’s SS21 collection features a wide range of styles from military-inspired lightweight outerwear, fleece to tees and accessories.
Inspired by the dedication of people to their cities over the course of last year, Alpha Industries’ “Property Of” campaign was born. Focusing specifically on New York City, the campaign aims to highlight the resiliency of NYC and its residents. Shot by the incomparable lifestyle and editorial photographer Sage East, subjects are captured in some of the most iconic sites across Manhattan, Queens and Brooklyn, while wearing pieces from the brand’s SS21 collection.
To coincide with the campaign this season, Alpha Industries introduces a collection of varsity-inspired silhouettes, new PT shorts, and a multitude of new fleece and t-shirt looks. In addition, the SS21 collection sees seasonal updates and modifications to the popular L-2B bomber and M-65 field coat styles. As the original contractor for the U.S. Military, Alpha Industries continues to meet the needs of its consumer by blending functionality and adaptability with style.
Starting February 1st, the Spring/Summer 2021 “Property Of” collection will be available for purchase on AlphaIndustries.com, with prices ranging from $30.00 to $200.00 USD. For more information, please visit www.alphaindustries.com and to keep up with the brand, follow @alphaindustries on Instagram.
ABOUT ALPHA INDUSTRIES:
Since 1959 Alpha Industries has designed high quality, military inspired outerwear that remains true to its heritage. The authenticity of the brand’s top style’s, the MA-1 Flight Jacket and the M-65 Field Coat were born of purpose as a result of the first contracts awarded by the U.S. Department of Defense over 50 years ago. Even today both styles, among many others, have kept Alpha Industries in the forefront of military fashion offering new fits, silhouettes, colors, and detailing. Available in department stores, specialty shops, and fashion retailers around the globe, the brand also collaborates with top brands and designers. For more information, visit www.alphaindustries.com.
