Nike to Expand Wholesale Shift

The company outlined how it sees working with a small number of strategic retail partners in the future. Plus, how Nike is allocating inventory given the product shortages from port congestion.
Published: March 22, 2021

Nike, which has been dropping unfavored wholesale accounts, plans to expand that strategy in the future, executives said on an earnings call last week.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series