Carver Craze in Thailand Drives Surf Shop Sell Out in U.S.

This is a story about the far reaching power of social media, how interconnected the world is, and how fast trends develop.
Published: June 3, 2021

Carver skateboards have been so in demand, potential buyers have flown around the country to surf shops to buy as many as they can, lurked in the alley behind Carver headquarters to try to see which retailers are getting new shipments, and in one case, even donned disguises to skirt purchase limits some retailers have put in place.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series