LEUS Launches Official Towel for USA Surfing Olympic Team

The same towels used by the USA team will be sold on the LEUS website and at selected retailers.
Published: July 6, 2021 Press Release

LEUS is excited to ignite a partnership with USA Surfing as the official towel for its Olympic team competing in this year’s Summer Olympics in Chiba, Japan. LEUS kicked off the collaboration in July and looks forward to keeping the Olympic lockers stacked with premium surf towels.

“Since its founding, LEUS has always been committed to support amateur competitive surfing. It was only natural we would support our national team” said Conner Coffin, LEUS co-founder and professional surfer. “LEUS has always been a strategic partner of USA Surfing and we could not be happier to partner with them, making sure the USA team has the best towels for the Olympics!” Added Greg Cruise, USA Surfing President.

The same towels used by the USA team will be sold on the LEUS website and at selected retailers. Part of the profits will be donated to USA Surfing to support the cost of bringing the team to Japan.

Launched in 2017, LEUS lit up the surf scene with its innovative towel and poncho designs and spirited campaigns. Bringing fun to a stale space with a heavy hitting roster of professional athletes and artists, LEUS has continued to rise with its expansion into the active, golf, and outdoor markets.

For more about LEUS and to view a complete line of towels, visit https://www.leustowels.com

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series