Vans is proud to present a new collection of footwear and apparel in partnership with Laguna Beach, Calif., surf shop and community fixture, Thalia Surf. Located in the artistic beachside community of Laguna Beach, Thalia Surf has been a hub for eclectic surf gear and apparel for two decades. A consistent curation of unique and retro goods has established Thalia as the original “alternative” surf shop. Frequent collaborations with artists, surfers, filmmakers, shapers, and brands have made them a highly regarded storefront within surfing.
To celebrate the shop’s 20 years of business, Vans introduces a new collection highlighting Laguna Beach’s history and natural beauty. The Vans x Thalia Surf collection leads with the Classic Slip-On SF, Authentic SF, and Sk8-Low Reissue SF, featuring Thalia’s signature colorway and design on the rubber sole. Each style’s unique artwork and colorway reflects the Crystal Cove region’s juxtaposition of open coastal space and rugged seashores. Deep blues, dark greens, and shades of brown represent the melding of the ocean, foliage, and rocks that can be found along California’s historic Pacific Coast Highway, where Thalia Surf resides. A mixture of materials, including corduroy, canvas, and leather, give each pair a premium look and feel reverent of surf culture’s timeless aesthetic.
Similarly, the Vans x Thalia Surf apparel comes to life across three graphic tees, two long sleeve tees, a crew neck fleece, and a pullover hoodie featuring iconography representing the Laguna Beach surf experience and illustrating Vans and Thalia Surf’s deep-rooted relationship.
Over the years, Vans and Thalia Surf have developed a longstanding relationship based on a shared vision of creative expression and building the surf community. At the end of 2010, Vans and Thalia Surf created an adjoining partner store elevating their offering of Vans Surf footwear and apparel, and specialty goods inspired by Laguna Beach’s surf community.
Whether it’s the palm-tree-lined views near Rock Pile, barrels at Brooks Street, trekking through Crystal Cove, or evening sessions at Thalia St., the new Vans x Thalia Surf collection encapsulates the true spirit of living and surfing in Laguna Beach.
The Vans x Thalia Surf collection will be available at Thaliasurf.com on August 13th, 2021, and at select Vans Retailers and Vans.com on August 20th, 2021. Visit Vans.com/News for more information.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, VansPark Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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