ThirtyTwo Global Brand Director on New Products, Shipping and More

Brian Cook gives us an update on how ThirtyTwo has evolved its snowboard boot line this year, the fluid shipping situation given the supply chain challenges and the kind of order growth the brand saw after last season.
Published: November 11, 2021

Snowboard brand ThirtyTwo has a lot to be excited about this season. The brand is introducing three new after-ride boots for the first time. They’ve narrowed and focused the snowboard boot line overall, and gone deeper in more important styles. And they are launching a new women’s offering for splitboarding.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series