Boardriders CEO on Evolving Brand Strategies and More

We talk with Arne Arens about that refreshed positioning for Quiksilver, Billabong Men's and Women's, RVCA and DC. Plus, a distribution center update and plans to expand the SDS retail chain in Australia.
Published: February 22, 2022

Shipping, of course, has been a hot topic for Boardriders for the past couple of years. But since new CEO Arne Arens joined nearly a year ago, the teams have also worked to sharpen the focus of the company’s brands to increase differentiation.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series