Meet the New Stance

Stance is a very different company post Covid, including a new "toe to head" strategy that involves a major active apparel push. We talk to CEO John Wilson about the big changes the company has made, including new senior leaders, and a streamlined workforce, retail fleet, and product offering. We also asked John about Stance's new relationship with Target in partnership with Dwayne Wade.
Published: February 28, 2022

Editor’s note: I made a typo in a caption in the original edition of this story that incorrectly identified both John Wilson and Ashley Aron as the CEO. Ashley is the new CMO. I apologize for the error.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series