Dickies Partners with Pro Skateboarder Vincent Alvarez

The Dickies x Vincent Alvarez signature collection marks Alvarez’s tenth year on the Dickies skate team.
Published: July 5, 2022 Press Release

Dickies, the world’s leading workwear brand and original apparel of choice for skateboarders, announced today the launch of an exclusive collection with professional skateboarder and member of Dickies skateboarding team, Vincent Alvarez. The Dickies x Vincent Alvarez Signature Collection comes during Dickies centennial celebration but also during Alvarez’s decade with the Dickies skate team.

Inspired by his Aztec roots and the textures of his stomping grounds, the Dickies x Vincent Alvarez Signature capsule collection embodies the raw spirit and style required to keep up with the ‘el gobernador’ himself. Each item in the nine-piece collection embodies the unique aesthetic of the skateboard community.

Paying homage to East Los Angeles, DIY culture and his hardworking roots, as well as his favorite concrete playgrounds around the city, Alvarez designed his nine-piece collection to fit every skater, no matter shape or size. The capsule features items including t-shirts, hoodies, vests, caps, jeans, pants, and shorts all marrying Alvarez’s unique designs and Dickies durability.

“To have been supported by Dickies for the last ten years has been a blessing of its own,” said Alvarez. “Dickies’ growing commitment to skateboarding is inspiring for so many within the culture and I am excited to play a part in it. My signature collection features clothes I would want to wear regardless, and I hope skaters everywhere are stoked by it and want to skate.”

The collection is available for purchase internationally via Dickies.com. For more information on the Dickies Skateboarding team, follow @dickiesskate on Instagram.

About the Dickies® Brand

Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the rugged, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit www.dickies.com.

About Vincent Alvarez

Known as the King of LA, Vincent Alvarez is the longest tenured member of the Dickies Skate team and its captain. His true passion and dedication for skateboarding comes through in his 100% raw style and he has filmed more footage for one video part than most have during their entire career. In addition to skating, Vincent recently began taking up concrete work in his spare time, building spots and DIY parks around town to enjoy. For more information on Vincent, follow @_vincentalvarez_ on Instagram.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series