New Columbia CMO on the Evolving Marketing Strategy

We talk to Pri Shumate, who previously worked for Hurley and the WSL, about her new role at Columbia and about the new campaign that brings a new perspective to how Columbia portrays the outdoors.
Published: September 15, 2022

Outdoor powerhouse Columbia Sportswear has a new Chief Marketing Officer, Pri Shumate, who is familiar to the surf industry from her time at Hurley and the WSL.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series