The North Face to Target Younger, More Urban Snowboarders

SES visited the brand’s offices in Denver and discussed this new initiative with Kyle Parker, The North Face Global Category Director of Snowsports and more. The brand is also rethinking its delivery cycles to add spring snow product drops.
Published: October 12, 2022

The North Face has been evolving its snow product line over the last several years to address recent shifts the company has seen in the market.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series