Industry Turns Out for Surfside Sports Snow Carnival

The Surfside Sports Snow Carnival, which kicks off the snowboard-selling season in Orange County, attracted a lot of industry executives on Saturday as well as a lot of shoppers.

In a rarity, the weather has cooled early in the season in Southern California, with rain forecast for this week, which is giving the industry some optimism at a time when there’s a lot of uncertainty in the air because of macroeconomic conditions. And from what we saw at Surfside, consumers, at least at this store, were having no problem opening their wallets.

You can tell how important Surfside is by who turns out for the event – you almost see as many industry executives at the Carnival as you do at a trade show.

We took lots of photos during the day, which are below in the slide show.

Duke Edukas holding court

Joe Edukas of Surfside and Mike Hamabe of Vans

Shoppers came ready to buy

Volcom always puts on a show

The carnival was busy

Joe Edukas making a sale

Boot shopping at Surfside

Randy Childress of Electric with son, Stone

Matt Davis of 100% manning the booth

The DC Booth

The Burton booth

A line at VonZipper

Dakine attended the event

Vans had a big presence

Domonique Checkwood of Stance and Brent Sandor of 686

Randy Childress of Electric, Joe Edukas of Surfside, and Brent Lantz of Volcom

Lance Varon of Xcel

686 SVP of Global Sales Jono Zacharias helping a customer shop outerwear

686 sales rep James Akers and SVP of Sales Jono Zacharias

Aaron Quigley of VonZipper

Jay Twitty of Jones Snowboards and Oakley

Liam Barrett of 100% helping a shopper pick goggles

Well-known snowboarder Dave Downing, right, who works for Burton, is amazing every year, working like a mad man on the sales floor. He shares his knowledge with shoppers and even helps them when they want to buy a brand besides Burton.

Laurent Vrignaud, currently of Moulin and formerly of Burton, with Matt Davis, formerly of Burton and currently with 100%, with Matt's daughter, Harper

Doug Couger of Never Summer

Duke Edukas holding court

Joe Edukas of Surfside and Mike Hamabe of Vans

Shoppers came ready to buy

Volcom always puts on a show

The carnival was busy

Joe Edukas making a sale

Boot shopping at Surfside

Randy Childress of Electric with son, Stone

Matt Davis of 100% manning the booth

The DC Booth

The Burton booth

A line at VonZipper

Dakine attended the event

Vans had a big presence

Domonique Checkwood of Stance and Brent Sandor of 686

Randy Childress of Electric, Joe Edukas of Surfside, and Brent Lantz of Volcom

Lance Varon of Xcel

686 SVP of Global Sales Jono Zacharias helping a customer shop outerwear

686 sales rep James Akers and SVP of Sales Jono Zacharias

Aaron Quigley of VonZipper

Jay Twitty of Jones Snowboards and Oakley

Liam Barrett of 100% helping a shopper pick goggles

Well-known snowboarder Dave Downing, right, who works for Burton, is amazing every year, working like a mad man on the sales floor. He shares his knowledge with shoppers and even helps them when they want to buy a brand besides Burton.

Laurent Vrignaud, currently of Moulin and formerly of Burton, with Matt Davis, formerly of Burton and currently with 100%, with Matt's daughter, Harper

Doug Couger of Never Summer

Duke Edukas holding court