Alpha Industries is proud to announce the appointment of Samantha Goretski as their new Director of Marketing.
SamanthaGoretski
Samantha’s marketing approach is centered around creating a strong brand identity and connecting with consumers on an emotional level. With a deep understanding of consumer behavior and market trends, she brings a unique perspective that aligns perfectly with Alpha Industries’ vision.
Samantha was a part of the original staff at Nike’s prestigious 21 Mercer store in New York City before taking a retail brand presentation role at the company’s headquarters in Beaverton. Following her tenure at Nike, Samantha went on to work with New Balance where she helped drive the lifestyle business through strategic collaborations and creative campaigns. Samantha’s journey in the footwear industry also includes Vans. Her seven years at the company brought her to both California and Switzerland, where she was the Brand Marketing Director overseeing the lifestyle and action sports categories for the EMEA region.
