New Sanuk Owner Lolë Outlines Go-Forward Plan for Brand

"Our hope is that in the hands of a smaller company, Sanuk will receive more attention and investment," says Lolë Brands CEO Todd Steele.
Published: August 15, 2024

It’s no secret that Sanuk footwear has had its share of challenges in recent years under the Deckers Brands umbrella. While revenue at sister brands Hoka and Ugg skyrocketed in fiscal year 2024, revenue at Sanuk decreased 33% to $25.4 million from $38 million the previous year.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series