Scouting the Evolving Brand Landscape in Southern California Stores

SES went on the road to see how retail floors are changing as new and medium-sized brands jostle for more real estate in an evolving marketplace.
Published: August 26, 2024

As the last few weeks of summer wind down, new SES reporter Kate Robertson and I visited several surf shops in Southern California to talk with owners and get a sense of how things might be changing on retail floors.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series