World Surfing Champion, best-selling author, entrepreneur, environmentalist, and leadership expert Shaun Tomson will present an empowering keynote session at the Surf Expo Trade Show on Wednesday, January 8, 2025, from 2:30 PM to 3:30 PM at the Main Stage, Orange County Convention Center, Orlando, Florida.
Titled “The Code – How to Empower and Unite your Team,” the presentation promises to deliver a transformative experience for retailers and exhibitors navigating the challenges of workplace disengagement.
Retail stores and their suppliers across the world are struggling with unmotivated and disconnected employees. Gallup estimates that 79% of team members across the world are disengaged – uninvolved and unenthusiastic about their work and workplace. While Covid and remote working might have created awareness of the problem, political polarization, worldwide conflicts and economic uncertainty have magnified the problem.
Many consultants and many experts offer many expensive interventions…
Shaun Tomson brings a refreshing, accessible, and proven approach to addressing these challenges through The Code Method. Drawing from his extensive experience collaborating with top organizations and universities, Tomson introduces a simple yet powerful way to re-energize and unite teams. The Code Method is built around the transformative power of focused personal commitment, encapsulated in the profound declaration: “I Will…”
“Positive change begins with the decisions we make,” explains Tomson. “The Code Method empowers every individual to make purposeful commitments, inspiring a wave of engagement and transformation across organizations.”
As a respected thought leader and a World Champion surfer, Shaun’s unique perspective bridges the worlds of elite performance and personal development. His keynote will offer practical, actionable insights for retailers and exhibitors at Surf Expo, equipping them with the tools to foster a culture of collaboration, resilience, and innovation in the ever-changing retail landscape.
Event Details:
- What: Shaun Tomson Keynote Presentation
- When: Wednesday, January 8, 2025, 2:30 PM – 3:30 PM
- Where: Main Stage – Surf Expo Trade Show
Don’t miss this opportunity to learn how to re-engage your team members from one of the world’s leading voices on leadership and personal empowerment.
For more information about Surf Expo and to register for the event, visit
About Shaun Tomson
Shaun Tomson is a world champion surfer, acclaimed author, and thought leader on leadership and transformation. Surfer Magazine called him one of the ten greatest surfers of all time. Known for his best-selling books and groundbreaking work with The Code Method, Shaun has inspired tens of thousands of individuals to live with purpose and commitment. His expertise in fostering engagement and igniting empowerment makes him a sought-after speaker across industries. He has recently re-launched his heritage surfwear brand Instinct, which he founded in 1979.
