Blenders Eyewear announced the appointment of Jack Gray as Chief Executive Officer.
A visionary retail leader with nearly two decades of experience in scaling global brands, including Adidas, Ladder (co-founded by LeBron James and Arnold Schwarzenegger), and Parks Project, Jack is poised to accelerate Blenders’ continued innovation and growth.
Chase Fisher, the surf instructor turned entrepreneur who founded the brand in San Diego 13 years ago, will transition to the Brand Evangelist role, where he will continue to drive Blenders’ overarching mission. His focus will be on forging deeper community connections, expanding the brand’s presence, and increasing its NIL impact in the sports space.
Known for its viral collaboration with Deion Sanders and unparalleled impacts made through NIL partnerships, this move marks a new era for Blenders as it continues to redefine the eyewear industry.
About Jack Gray:
Jack Gray brings nearly two decades of experience building and scaling globally recognized brands across sport, lifestyle, and wellness. A Princeton graduate, he has run global businesses at Adidas, overseeing product and brand strategy for the basketball and lifestyle categories while launching market-defining collaborations with top athletes and cultural icons. As a founding executive at Ladder, the performance supplement brand created by LeBron James and Arnold Schwarzenegger, he helped redefine the intersection of wellness, credibility, and consumer appeal. He has since held executive leadership roles at Black Crows and Parks Project, where he scaled high-growth businesses while staying deeply rooted in brand purpose and community impact.
