“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings

Leaders at TravisMathew, C3 Worldwide, I-SEA, RVCA, Katin, Mervin Manufacturing, Seager and more share how they are navigating wild tariff swings, including raising prices, keeping prices steady, and in some cases even lowering price points.
Published: April 10, 2025

SESO reached out to brand executives and retailers to see how they were adjusting their plans in light of the reciprocal tariffs that went into effect early Wednesday.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series