Sea to Summit, the award-winning global adventure equipment brand, is expanding its presence in Canada through enhanced sales partnerships with Tandem West Sales and Agence Quartier Général. As part of this strategic growth, Tandem West Sales will now oversee all of Western Canada, including the newly added provinces of Nunavut and Manitoba, while Agence Quartier Général will represent all of Eastern Canada, now covering Ontario, Newfoundland, New Brunswick, Prince Edward Island, and Nova Scotia.
Tandem West Sales—a family-operated agency specializing in premium outdoor, lifestyle, and active brands—has been a trusted partner for Sea to Summit across British Columbia, Alberta, Saskatchewan, Yukon, and the Northwest Territories. The agency is known for representing brands that prioritize fair-trade practices, recycled and sustainable materials, and initiatives that give back to meaningful causes. Its portfolio includes respected names such as Fjällräven, Hanwag, Kombi, OluKai, and 2UNDR.
“Our team at Tandem West is thrilled to expand our partnership with Sea to Summit and represent their industry-leading gear across Western Canada,” commented Tandem West Principal, Gordon Chin. “We look forward to strengthening relationships with our retail partners and growing the brand’s presence in these key markets.”
In Eastern Canada, Agence Quartier Général—a leading sales agency with deep roots in Québec—will now extend its coverage to include Ontario, Newfoundland, New Brunswick, Prince Edward Island, and Nova Scotia. Known for cultivating strong retailer partnerships and driving growth, Agence Quartier Général represents top-tier brands in the outdoor industry.
“We’re excited to expand Sea to Summit’s reach in Eastern Canada,” commented Yannick Raymon, Agency Principal. “This is a great opportunity to bring their innovative products to more retailers and outdoor enthusiasts in Canadian markets.”
Sea to Summit North America General Manager, Chris Sword, states: “As we continue to build a customer-focused, relationship-driven sales organization, we are excited to grow our partnerships with these two outstanding agencies. Their deep market expertise makes them the perfect fit for Sea to Summit. We are energized by the opportunities ahead for our brand and retailer partners.”
With these strategic sales partnerships in place, Sea to Summit is well-positioned for continued growth across Canada, reinforcing its commitment to delivering high-performance gear and support to outdoor retailers in key markets.
About Sea to Summit
Sea to Summit is an award-winning manufacturer of ingeniously designed, omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market. Their innovation team is constantly searching for the perfect balance of weight, durability, and packability. This Australian brand is no stranger to some of the most remote places on the planet, and its products are field-tested in the world’s most demanding environments. Sea to Summit was established in 1991 and is currently distributed in over 73 countries, with offices in Australia, the USA, Germany, and China. For more information, visit seatosummit.com.
About Tandem West Sales
Tandem West Sales is a leading sales agency specializing in outdoor and adventure sports equipment. With a focus on excellence and customer satisfaction, Tandem West Sales represents some of the most reputable brands in the industry and serves dealers across Western Canada. https://www.tandemwestsales.com/
Point of Contact | Gordon Chin [gordon@tandemwestsales.com]
About Agence Quartier General
Agence Quartier General is a premier sales agency with a strong presence in Eastern Canada. Committed to fostering partnerships and driving growth, Agence Quartier General represents leading brands in the outdoor industry and provides unparalleled service to dealers and customers alike.
Point of Contact | Yannick Raymond [yannickr@me.com]
