Rab Equipment, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named End2End Outdoor as its new sales agency for the North Central United States, putting an proven firm in charge of the company’s sales across a huge swath of the country.
Founded in 2017 in Austin, Texas, End2End Outdoor will represent Rab in Wisconsin, Illinois, Minnesota, Nebraska, South Dakota, North Dakota, Iowa, Michigan, Indiana, and Ohio. The company was founded by longtime outdoor sales rep Connor Larsen and also represents other leading outdoor brands such as hiking and climbing giant La Sportiva, Colorado-based camping equipment and apparel designer Big Agnes, and French climbing gear manufacturers Petzl.
“As a wholesale-led and focused brand, we’re excited for End2End Outdoor to continue to elevate our service and support for our retailers,” said Ross Herr, Vice President of U.S. Sales for Rab. “As active users and advocates for their retail partners, they’re the perfect fit to help us roll out continued updates across our product categories.”
“As independent reps, we strive to align with innovative, wholesale-driven brands, and Rab’s vision perfectly fits with our agency ethos,” Larsen said. “More than ever, retailers want to work with brands that directly support their business, not only with high-quality products, but also with long-lasting partnerships. We couldn’t be more excited to add them to our portfolio.”
About Equip Outdoor Technologies Ltd.
Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional products to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We are proud to be a certified Climate Neutral Company and a Fair Wear Leader Brand. www.equipuk.com.
